Focus On Your Strengths

February 1, 2010
By Ray Littrell

A friend of mine called me the other day all excited about buying a restaurant.  On one hand he was excited about the prospect of buying a business and being self-employed.  On the other hand he was concerned about his ability to operate the business, since he had no real experience running one.  He...
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Freelance Writing 101

January 13, 2010
By Ray Littrell

In this series of columns I want to look at freelance writing in a different way.  Specifically, how freelance writers are paid for their professional expertise. In most cases freelance writers are paid on a per-project basis.  The fees may or may not meet the overall business needs of marketing to find the job, writing...
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Give Yourself A Promotion In 2010

January 11, 2010
By Ray Littrell

If ever there was a time to “give yourself a promotion” this is the year.  Now you might be wondering what I mean by giving yourself a promotion and, in particular, how that applies to being self-employed. It might help if I explain how most businesses (especially corporations) are structured.  For the most part, corporations...
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Managing Stress Through Heart Research

January 4, 2010
By Ray Littrell

Stress is one of the major sources of disease, today.  As I was doing research on how to manage stress I discovered The HeartMath project.  I highly recommend exploring their site. Copyright © 2010 Moody Publishing Co All Rights Reserved
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Direct Marketing: A Commentary

December 23, 2009
By Ray Littrell

Before I get too far into this let me say that I know I’m going to get emails and comments.  Keep them civil. In my sixty-some years I have been introduced to a lot of direct marketing (social marketing, multi-level) concepts.  I have not been a fan of any of them.  I do like a...
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Poor Business Judgment 101

December 21, 2009
By Ray Littrell

A few weeks ago I tuned into my favorite TV show (Jeopardy, for those who wonder) only to find it replaced with an infomercial.  I have no idea what the infomercial was selling because I flipped to another channel immediately.  I suspect a lot of other hard core Jeopardy fans did the same thing. When...
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