A friend of mine called me the other day all excited about buying a restaurant. On one hand he was excited about the prospect of buying a business and being self-employed. On the other hand he was concerned about his ability to operate the business, since he had no real experience running one. He...
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Focus On Your Strengths
Freelance Writing 101
In this series of columns I want to look at freelance writing in a different way. Specifically, how freelance writers are paid for their professional expertise.
In most cases freelance writers are paid on a per-project basis. The fees may or may not meet the overall business needs of marketing to find the job, writing...
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Give Yourself A Promotion In 2010
If ever there was a time to “give yourself a promotion” this is the year. Now you might be wondering what I mean by giving yourself a promotion and, in particular, how that applies to being self-employed.
It might help if I explain how most businesses (especially corporations) are structured. For the most part, corporations...
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Managing Stress Through Heart Research
Stress is one of the major sources of disease, today. As I was doing research on how to manage stress I discovered The HeartMath project. I highly recommend exploring their site.
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Direct Marketing: A Commentary
Before I get too far into this let me say that I know I’m going to get emails and comments. Keep them civil.
In my sixty-some years I have been introduced to a lot of direct marketing (social marketing, multi-level) concepts. I have not been a fan of any of them. I do like a...
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Poor Business Judgment 101
A few weeks ago I tuned into my favorite TV show (Jeopardy, for those who wonder) only to find it replaced with an infomercial. I have no idea what the infomercial was selling because I flipped to another channel immediately. I suspect a lot of other hard core Jeopardy fans did the same thing.
When...
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