Most businesses are organized from the top down.  Senior executives make the decisions that run the company and, with any luck, those decisions keep the company afloat and successful. There are situations, however, where this top down management style has a negative effect on the health of the company, especially when marketing budgets get slashed. ...
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When I started my writing business I worked at it part-time.  My marketing was focused on getting a project that I could complete in one day – usually the first Saturday of the month. I worked my business this way because I also had a full-time job at the time and needed to find...
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I plan my writing projects around how many words I can produce in an hour.  I admit that by some standards, I’m slow.  I type at about 35 words a minute.  It used to be much faster, but as I’ve aged, I’ve decided that rushing isn’t worth the hassle.  I focus on quality rather...
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I just got off the phone with a friend of mine in Wyoming.  While our conversations always cover a wide range of topics, the one thing we always come back to is radio.  We have both been in the the radio business in various capacities (mine mostly as a personality or news writer, his...
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I like being self-employed.  I am a copywriter and consultant, so I am able to manage my time to fit my needs and to create a balance between working and playing. As an example: I work on projects 12 days a month, putting in ten-hour days three days a week.  I usually work Tuesday through Thursday. Monday...
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The first copywriting truth is: Research the market to meet their expectations. There is no such thing as a magic formula that sells every time for every product. What works for one product will not always work for another because the expectations of each market and how they want to be approached...
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