I was attending the Buy Idaho Expo, last week and met a sales representative from one of the local radio stations. She asked me what I charged to write radio commercials. At first, she was excited to meet a copywriter. Radio station rarely have a staff writer, and many spots are either written by...
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I was asked, recently, to write the copy for a website at no cost. I was promised a percentage of sales, once they developed.
I said no.
Freelance writing is an expensive and time consuming profession. Its similar to being a dentist: If you ain’t drillin’, you ain’t billin’.
At first, the owner of the site looked...
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I plan my writing projects around how many words I can produce in an hour. I admit that by some standards, I’m slow. I type at about 35 words a minute. It used to be much faster, but as I’ve aged, I’ve decided that rushing isn’t worth the hassle. I focus on quality rather...
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The first copywriting truth is: Research the market to meet their expectations. There is no such thing as a magic formula that sells every time for every product. What works for one product will not always work for another because the expectations of each market and how they want to be approached...
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In this series of columns I want to look at freelance writing in a different way. Specifically, how freelance writers are paid for their professional expertise.
In most cases freelance writers are paid on a per-project basis. The fees may or may not meet the overall business needs of marketing to find the job, writing...
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