Most businesses are organized from the top down. Senior executives make the decisions that run the company and, with any luck, those decisions keep the company afloat and successful.
There are situations, however, where this top down management style has a negative effect on the health of the company, especially when marketing budgets get slashed. ...
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Marketing For Success
Upside Down Marketing Management
Marketing Is About Creating Relationships
I just got off the phone with a friend of mine in Wyoming. While our conversations always cover a wide range of topics, the one thing we always come back to is radio. We have both been in the the radio business in various capacities (mine mostly as a personality or news writer, his...
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Focus On Your Strengths
A friend of mine called me the other day all excited about buying a restaurant. On one hand he was excited about the prospect of buying a business and being self-employed. On the other hand he was concerned about his ability to operate the business, since he had no real experience running one. He...
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