I will be taking the first couple of weeks of March off to work on a book project. Unless the world comes to an end in the mean time, I should return on Monday, March 15.
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Author Archive
Time Away
Hyperlocal Sports: Tapping Into Hometown Passion
One powerful way to make a hyperlocal Blog successful is to tap into a local passion. I found an excellent example on HyperlocalBlogger.com with a story about Republic Tiger Sports.com, which is, in the words of their about page:
RepublicTigerSports.com is an independent site, not affiliated with the Republic School District.But I want this site...
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You Charge What!
I was attending the Buy Idaho Expo, last week and met a sales representative from one of the local radio stations. She asked me what I charged to write radio commercials. At first, she was excited to meet a copywriter. Radio station rarely have a staff writer, and many spots are either written by...
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A Copywriters Lament
A friend of mine just gave up copywriting. He didn’t need to. He was making a decent living. He just decided that working for clients was no longer fun.
From now on, he is going to write and market his own products, take the money and live the quiet life of a hermit.
He is writing...
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Hyperlocal Blogging for Non-Journalists
I read a post, recently, on Hyperlocalblogger.com about GoBurley.com in Burley, Idaho. The owner of the Blog had several questions about how to manage his Blog. In this column I’ll put in my two cents worth.
Topics, ideas and series to write about: I like what West Seattle Blog does. They write about the people...
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Focus On Qualified Buyers
I was asked, recently, to write the copy for a website at no cost. I was promised a percentage of sales, once they developed.
I said no.
Freelance writing is an expensive and time consuming profession. Its similar to being a dentist: If you ain’t drillin’, you ain’t billin’.
At first, the owner of the site looked...
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Upside Down Marketing Management
Most businesses are organized from the top down. Senior executives make the decisions that run the company and, with any luck, those decisions keep the company afloat and successful.
There are situations, however, where this top down management style has a negative effect on the health of the company, especially when marketing budgets get slashed. ...
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