Latest Story

Marketing Is About Creating Relationships

February 8, 2010
By Ray Littrell

I just got off the phone with a friend of mine in Wyoming.  While our conversations always cover a wide range of topics, the one thing we always come back to is radio.  We have both been in the the radio business in various capacities (mine mostly as a personality or news writer, his...
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I Like Being Self-Employed

February 5, 2010
By Ray Littrell

I like being self-employed.  I am a copywriter and consultant, so I am able to manage my time to fit my needs and to create a balance between working and playing. As an example: I work on projects 12 days a month, putting in ten-hour days...
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Some Copywriting Truths

February 3, 2010
By Ray Littrell

The first copywriting truth is: Research the market to meet their expectations. There is no such thing as a magic formula that sells every time for every product. What works for one product will not always work for another because the expectations...
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Focus On Your Strengths

February 1, 2010
By Ray Littrell

A friend of mine called me the other day all excited about buying a restaurant.  On one hand he was excited about the prospect of buying a business and...
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Returning Monday February 1

January 15, 2010
By Ray Littrell

I have been ill all week with, of things, strep – a Happy New Years gift from my grand kids. Regular columns return Monday, February 1, 2010. ...
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Freelance Writing 101

January 13, 2010
By Ray Littrell

In this series of columns I want to look at freelance writing in a different way.  Specifically, how freelance writers are paid for their professional expertise. In most cases freelance...
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