I just got off the phone with a friend of mine in Wyoming. While our conversations always cover a wide range of topics, the one thing we always come back to is radio. We have both been in the the radio business in various capacities (mine mostly as a personality or news writer, his...
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Marketing Is About Creating Relationships
I Like Being Self-Employed
I like being self-employed. I am a copywriter and consultant, so I am able to manage my time to fit my needs and to create a balance between working and playing.
As an example:
I work on projects 12 days a month, putting in ten-hour days...
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Some Copywriting Truths
The first copywriting truth is: Research the market to meet their expectations. There is no such thing as a magic formula that sells every time for every product. What works for one product will not always work for another because the expectations...
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Focus On Your Strengths
A friend of mine called me the other day all excited about buying a restaurant. On one hand he was excited about the prospect of buying a business and...
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Returning Monday February 1
I have been ill all week with, of things, strep – a Happy New Years gift from my grand kids. Regular columns return Monday, February 1, 2010. ...
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Freelance Writing 101
In this series of columns I want to look at freelance writing in a different way. Specifically, how freelance writers are paid for their professional expertise.
In most cases freelance...
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